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==Purpose==

To elicit utility, attitude, and preference information from members of the target audience.

==Goals==

The moderator and project team should work together to set measurable goals for each focus group (e.g., "Determine whether parents would use an online substance abuse prevention program with their children at home").

==Participants==

The moderator and project team should work together to develop a description of the intended target audience. The description should be modified into a screening instrument that is used to find representative participants. Ideally, focus groups should have 4-6 participants. Fewer participants might not yield the range of opinions expected, while more participants might make the group unwieldy for the time and space involved.

==Materials==

All materials (with the possible exception of food and beverages) should be ready by noon the day of the event. All employees should know their roles and should have read over the printed materials prior to the event. Materials include:

*Chairs
*Tables
*Projector
*Food
*Beverages
*Pens
*Name tags
*Tape recorders
*Printed materials
**Consent forms for participants 21+
**Assent forms for participants under 21 (and consent forms for their parents)
**Demographic/habit questionnaire
**Pre-group survey (optional)
**Introductory script
**Script and questions
**Screenshots (optional)
**Program materials for participants to read (optional)
**Post-group survey (optional)

==Conduct==

*Dress in business-casual attire.
*Be polite and courteous to all participants.
*Make sure that all participants are escorted in and out of the office by a staff member.
*Do not leave participants alone in any room at any time.

==Reporting==

When the session is over, write a brief report that details the overall response to each question.

[[Category:Evaluation]]
[[Category:Web Design]]